8 false promises agencies make to clients - iMediaConnection.com
False promises 2 and 3
"We currently do not have any conflicts of interest."
This statement can mean a lot of things, but in most cases, it means that an agency had or might have a conflict of interest in the near future. The agency could be referring to anything from a vendor to a client that is on its way out. Good news for clients is that this statement means an agency really wants to work with you, so it is willing to make adjustments to guarantee that when a contract is signed, there will not be any conflicts of interest. You can take this as a signal that the agency is in a holding pattern until a decision is made on your end.
If possible, ask for clarification about what exactly were the previous conflicts of interest to ensure you are getting the whole story. This way you can tell whether the agency is waiting to make a move or if it is just trying to avoid the issue with semantics.
"We can do this quick, cheap, and well."
The saying that "things are too good to be true" certainly applies to this promise. In most cases, clients can expect an agency to deliver on two of these three promises. If a great project is delivered on time, it will not be cheap. If a good project is completed at a reasonable cost, the delivery date will lag. And if the project is delivered inexpensively and on time, it most likely will not be the highest quality.
These three characteristics are counterproductive to one another, so it is in client's best interest to establish which goals are most important to the project at hand. If price is the biggest factor, then it might be necessary to sacrifice a few expensive add-ons or expand the project timeline. Quality takes time and expertise, so regardless of the project, it is important to set realistic parameters around price and timeline.
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