7 ways to create display ads that get noticed - iMediaConnection.com
Invite people to play
Playing is one of the most powerful ways to retain a message. Kindergarten teachers know this and do it every day. So why not advertisers? Games have an advantage over other ads since users must actively engage with the brand for an extended period and give their full attention in hopes of winning or getting a high score.
Get users involved in what they want to see
TV ads are very different from online ads. TV is a lean-back experience, in which users passively watch whatever is on the screen. Online is a more lean-forward experience, in which people sit with their computers on their laps or at their desks and interact with content. Therefore, when video is delivered online, it is a different experience than TV, and users should be encouraged to interact and engage with it.
The interactive trailer for Avatar (image below) took interactivity to the next level. The trailer starts with the beautiful vistas of the planet Pandora. As the trailer plays, users can click on it and explore the fauna of the planet, the weapons shown in the movie, and many other features. Each time you click on an item in the trailer, it stops and a window opens with the option for the user to explore further. Once the user clicks on the banner and is taken to Avatar's minisite, the user can create a full avatar in his or her image.
This ad promotes the DVD for Avatar and targets users who are already Avatar enthusiasts. It is a great way to draw in users by providing more information and more value. Avatar's creative team went far beyond just putting a trailer in a banner.
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