7 ways to create display ads that get noticed - iMediaConnection.com (4)

7 ways to create display ads that get noticed - iMediaConnection.com Make your ads visible Have you ever noticed where your eyes focus when a page loads? Probably on the top of the page, which appears to be the perfect place to locate a banner. The advantage of the pushdown banner is that it moves the content down, giving more space to the advertisers' message. Performance...

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7 ways to create display ads that get noticed - iMediaConnection.com (3)

7 ways to create display ads that get noticed - iMediaConnection.com Remember that sex sells Delivering a sense of a fashion brand or the scent of a perfume both offline and online is challenging. In magazines, advertisers use powerful images that convey the essence of the perfume, such as freshness, a seaside breeze, or love and passion. Magazine advertisers have another...

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7 ways to create display ads that get noticed - iMediaConnection.com (2)

7 ways to create display ads that get noticed - iMediaConnection.com Invite people to play Playing is one of the most powerful ways to retain a message. Kindergarten teachers know this and do it every day. So why not advertisers? Games have an advantage over other ads since users must actively engage with the brand for an extended period and give their full attention in...

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7 ways to create display ads that get noticed - iMediaConnection.com (1)

7 ways to create display ads that get noticed - iMediaConnection.com Unexpected joy while browsing One of the hardest things about brand advertising is that you cannot make up for lack of creativity with high media volume. Advertisers have to constantly compete for users' attention and make sure their ads stands out from the mediocre "just OK" standard banners that users...

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8 false promises agencies make to clients - iMediaConnection.com (4)

8 false promises agencies make to clients - iMediaConnection.com False promises 7 and 8 "We know digital" or "We are global." These two claims could be true, but they are also vague enough to give agencies wiggle room. Sure, an agency might have a shop outside of the U.S., but that does not give them a stamp of global approval. To be global means that agencies have experience...

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8 false promises agencies make to clients - iMediaConnection.com (3)

8 false promises agencies make to clients - iMediaConnection.com False promises 4-6 "We get your business." Agencies like to show category experience during a pitch. It adds credibility and lays a strategic foundation for the engagement. Experience within a vertical can expedite a discovery process and enable agencies to hit the ground running, but it is impossible for an agency to completely understand a client's business before working with it. Every business is unique, and each strategy should have merits of its own. Look for agencies that...

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